When people post content today, there are few automated filters for profanity, irrelevance and hate and even decent content has no uniform, meaningful way to gauge it's credibility (unless the reader knows the author well). When users leave feedback on ecommerce sites or reviews on local sites, there is no way to understand just how well they know the people, places or subject matter they post about. Truekred aims to solve this problem by doing 2 things:
Quantity isn't everything. Infact it is often very deceiving. If you value a user as a subject matter expert because she has a few thousand comments on a post about Adventure Travel to Asia, you could be missing the real gist of those comments - perhaps a withiring critique of the experience and the suggestions made by the author. With TrueKred, it's all about the quality of the content and how well it is received by the community rather than just how many views it has.
You want to engage with quality audiences, not unhappy readers or often uninterested trolls.
You can subscribe to a corporate TrueKred account and identify high value users by topics.
Add TrueKred to your websites, apps or intranet via our easy to use API. You can use our filtering API to catch undesirable content and you can also use our global TrueKred scores for your users or use the scoring engine just within your domain.
The TrueKred API is releasing soon and we are adding partners gradually. If you would like to see how TrueKred can bring credibility into your service, talk to us and we'll show you how easy it is.
We are active social media users, who absolutely hate the fact that there is no good way to decipher the good from the trash, the real from the baloney, the authentic from the drivel anonymous trolls dish out on the web - in posts, in comments, in discussions, in reviews, in feedback, on ecommerce sites. You get the picture. We chanelled this pain and used our backgrounds in machine- learning, natural language processing and sentiment analysis to come up with a decent way to build and find credibility online - whether anonymous or as yourself.
We are San Francisco based and sincerely hope to make this place a more pleasant web.